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The StrengthsByDesign Shop

You were designed on purpose.
So is everything here.

Books, courses, downloads, and live workshops — every tool built from the same framework, so you can start anywhere and build from who you actually are.

Books  ·  Available PDFs  ·  $9.99 each Courses  ·  Coming Soon

"One framework. Every format. Start where you are — this shelf was designed for you."

The Masterclass Mini Courses PDFs Books Live Workshops
✦ Start Here · Flagship Course

The 34 Themes Masterclass

"The most complete strengths course outside of Gallup itself."

A theme-by-theme deep dive. Each theme gets its own 30-minute video and its own PDF download. Pick your Top 5. Pick the one showing up in your marriage. Pick the shadow you're ready to understand. Watch one, watch all 34 — this is a library, not a curriculum.

34Themes
~30Min Per Theme
34Theme PDFs
∞Lifetime
$299
~17 hrs total content
Lifetime access · Pick your own themes
Join the Waitlist →

Launching soon — the waitlist is open. Be first in line when doors open for individuals and facilitators.

StrengthsByDesign™ · Flagship Course

The 34 Themes
Masterclass

Your wiring, fully mapped.

34 Themes · Pick Your Own
By Nandy Backoulou
✦ Mini Courses

Built for your life

You weren't wired to be generic. Each mini course translates the 34 themes into the language of the place that matters most — your marriage, your team, your calling, your kids. Watch once, reference forever.

$99 each · Lifetime access · + PDF
For Employees 4–5 videos

Workplace
Breakthrough

For the employee who feels stuck

"You were not hired to fit in. You were hired because of how you are wired."

2 hrsEmployeesSelf-paced
$99
+ 30-day
reflection PDF
Coming Soon
For Couples Do-together

Designed
Together

For couples ready to stop fighting the wiring

"You did not fall in love with a weakness. You fell in love with a design."

2 hrsCouplesWatch together
$99
+ couples
worksheet PDF
Coming Soon
For Leaders 6 modules

The Strengths-
Based Leader

For managers who want to lead individually

"You cannot lead what you do not understand — starting with yourself."

2 hrsManagersTeam tools
$99
+ team strengths
map PDF
Coming Soon
Faith Edition 6 modules

Called and
Wired

For pastors and ministry leaders

"Your calling and your wiring were never meant to fight each other."

2 hrsPastorsBiblical framing
$99
+ Faith Edition
workbook PDF
Coming Soon
For Parents 5 modules

Designed
to Parent

For parents ready to see their child, not fix them

"Your child is not difficult. They are just wired differently than you."

2 hrsParentsReal examples
$99
+ family strengths
observation PDF
Coming Soon
Foundation 1 video + PDF

The Strengths
Mindset

For anyone starting their strengths journey

"Before you can use your strengths, you have to believe you have them."

45–60 minAll audiencesGateway course
$99
+ mindset
reset PDF
Coming Soon
For Founders 6 modules

Designed
to Build

For founders building something from nothing

"You were not wired to follow the playbook. You were wired to write one."

2 hrsFoundersReal examples
$99
+ founder's
strengths map PDF
Coming Soon
For Transitions 5 modules

Designed for
What's Next

For the pivot, the re-start, the next chapter

"You are not starting over. You are starting with more clarity than you have ever had."

2 hrsCareer pivotsInterview-ready
$99
+ career clarity
workbook PDF
Coming Soon
Youth Edition Coming soon

Designed for
Greatness

For students, teens, and young adults

"You are not behind. You are just wired differently — and that is your edge."

1.5 hrsTeens & young adultsPractical
$99
+ youth edition
workbook PDF
Coming Soon
✦ PDFs & Workbooks

Get the PDF. Keep the framework.

Each PDF is a standalone tool pulled straight from our courses — clean, printable, and yours to keep. Most are $9.99. A couple are on the house because they belong in everyone's hands.

$9.99 each · A few free · Instant download
PDF
Domain Guide · Executing

The Operations Leaders

All 9 Executing themes: at best, in the shadow, and how they show up in the people who actually get things done.

From: The Masterclass
$9.99 Get PDF →
PDF
Domain Guide · Influencing

The Market Influencers

All 8 Influencing themes. For the voices, the movers, and the people who create momentum where there wasn't any.

From: The Masterclass
$9.99 Get PDF →
PDF
Domain Guide · Relationships

The People Architects

All 9 Relationship themes. For the ones who feel the room, hold the team, and see the person behind the performance.

From: The Masterclass
$9.99 Get PDF →
PDF
Domain Guide · Strategic

The Minds Behind

All 8 Strategic themes. For the thinkers, the planners, and the ones who see what the room hasn't noticed yet.

From: The Masterclass
$9.99 Get PDF →
PDF
Workbook

30-Day Strengths Reflection

One prompt a day for 30 days. The simplest way to start noticing your wiring in real time. Printable, fillable, keep-forever.

Companion to: Workplace Breakthrough
$9.99 Get PDF →
PDF
Field Guide

Reading Others

How to spot each theme in the people around you — family, teammates, kids. The cheat sheet for leading, parenting, or loving someone once you understand their wiring.

Companion to: Strengths-Based Leader
Free Get Free PDF →
PDF
Conversation Guide

Designed Together: Couples Guide

Ten questions designed to turn your strengths results into one really honest conversation. Use it on date night. Use it when you're stuck. Use it whenever the wiring conversation needs to happen.

Companion to: Designed Together
$9.99 Get PDF →
PDF
Observation Log

Family Strengths Observation Log

A simple, no-pressure log for parents noticing their child's wiring in everyday moments. The first step toward parenting the child you actually have — not the one the world told you to raise.

Companion to: Designed to Parent
Free Get Free PDF →
✦ Books, Workbooks & Decks

Same transformation. Your story.

Three editions. One framework. Each edition comes in four formats — pick how you want to receive it.

📖 Book — read it through 📔 Workbook — work through it 🃏 Card Deck — use it with others 📦 Complete Set — all three, bundled

Each edition is also available as a live workshop — same framework, in person.

Faith Edition Live
Faith Edition

Designed on Purpose

For individuals, families, and church communities. Discover your God-given strengths and learn to live and lead from them — on purpose, every day.

Available Now
Designed on Purpose Book — Faith Edition
📖 Book
Designed on Purpose
Faith Edition

Discover your God-given strengths and learn how to live and lead from them — in your family, your church, and your calling.

$24.99
Buy Now →
Designed on Purpose Workbook — Faith Edition
📓 Workbook
Designed on Purpose Workbook
Faith Edition

Guided exercises, reflection prompts, and action steps to help you live your strengths — every single day.

$19.99
Buy Now →
Coming Soon StrengthsByDesign™
Designed on Purpose
34 Cards Deck Faith Edition Nandy Backoulou
🃏 34 Cards Deck
Designed on Purpose Deck
Faith Edition

34 beautifully designed cards — one per strength theme. For small groups, workshops, and daily reflection.

$39.99
Coming Soon
Designed on Purpose Bundle — Faith Edition
🎁 Bundle — Book + Workbook
Designed on Purpose Bundle
Faith Edition

The complete Faith Edition set — book and workbook together at a savings. Everything you need to discover, align, and build from your God-given strengths.

$39.99 save $5
Coming Soon
Corporate & Business Edition

Designed for Leadership

For corporate leaders, founders, and executives. Discover how your strengths drive impact, influence, and results.

Book Available Now
Designed for Leadership Book
📖 Book
Designed for Leadership
Corporate & Business Edition

A strengths-based framework for corporate leaders, founders, and executives to lead with clarity and create lasting impact.

$24.99
Buy Now →
Coming Soon Designed for Leadership Workbook
📓 Workbook
Designed for Leadership Workbook
Corporate & Business Edition

Reflection, application, and workshop exercises to help leaders develop and deploy their strengths for maximum impact.

$19.99
Coming Soon
Coming Soon StrengthsByDesign™
Designed for Leadership
34 Cards Deck Corporate & Business Edition Nandy Backoulou
🃏 34 Cards Deck
Designed for Leadership Deck
Corporate & Business Edition

34 cards connecting each strength theme to leadership principles. Powerful for team workshops and executive coaching.

$39.99
Coming Soon
Coming Soon Designed for Leadership Bundle
🎁 Bundle — Book + Workbook
Designed for Leadership Bundle
Corporate & Business Edition

The complete Leadership Edition set. Everything corporate leaders, founders, and executives need to discover and deploy their strengths.

$39.99 save $5
Coming Soon
Youth Edition

Designed for Greatness

For young adults, students, and emerging leaders. Discover your strengths. Own your identity. Build your future.

Coming Soon
Coming Soon Designed for Greatness Book
📖 Book
Designed for Greatness
Youth Edition

A strengths-based framework for identity, confidence, and purpose — for young adults, students, and emerging leaders.

$24.99
Coming Soon
Coming Soon Designed for Greatness Workbook
📓 Workbook
Designed for Greatness Workbook
Youth Edition

Reflection, identity, purpose, and action. Built for students and young adults ready to stop doubting and start building.

$19.99
Coming Soon
Coming Soon StrengthsByDesign™
Designed for Greatness
34 Cards Deck Youth Edition Nandy Backoulou
🃏 34 Cards Deck
Designed for Greatness Deck
Youth Edition

34 visual cards built for young adults — perfect for classrooms, youth groups, mentoring, and self-discovery.

$39.99
Coming Soon
Coming Soon Designed for Greatness Bundle
🎁 Bundle — Book + Workbook
Designed for Greatness Bundle
Youth Edition

Everything young adults and students need to discover their strengths and build their future.

$39.99 save $5
Coming Soon
✦ Live Experiences Tier

The room where
it actually happens.

"The courses teach the framework. The live tier is where it becomes yours."

For when self-paced isn't enough. When you're ready for someone to walk through it with you — live, with other humans in the room. Designed for Impact™ comes to your group in person, half a day. Designed for Transformation™ meets online over four weeks for advanced theme work. Different rooms. Same depth.

See the 4-Hour Workshop → Designed for Alignment™ See the 4-Week Cohort
01

Designed on Purpose · 4 Weeks

Our flagship live workshop. Four sessions, two hours each, ending with a signed declaration. Faith Edition or secular. See the workshop →

02

Team Workshops

Your whole team, mapped. Half-day or full-day engagements that turn a strengths report into a working team language.

03

1:1 Coaching

For individuals ready to stop guessing about their wiring. Private sessions built around your Top 5 and where you are right now.

04

Corporate Keynotes

Stage-ready keynotes for conferences, leadership summits, and company all-hands. Strengths as a working leadership language, not a personality test.

Train the Trainer · Coming Later

How to Facilitate Strengths

"You do not have to be a certified coach to teach people who they are." The facilitator course is the full methodology — taught by Nandy, on camera, to coaches, pastors, and HR leads ready to run strengths sessions inside their own world. Launching later this year.

Join the Waitlist →

✦  StrengthsByDesign™ is not affiliated with or endorsed by Gallup, Inc.  ·  CliftonStrengths® is a registered trademark of Gallup, Inc.